ALBA — Bridal Couture
Every bride is a singular woman. We listen before we sketch, and we drape before we cut.
We begin with a private consultation at our atelier in Paris. No catalogues, no samples pushed forward — simply your story, your silhouette, your vision. We listen for two hours before a single line is drawn.
We source exclusive silks, duchess satins, and hand-woven laces from the finest mills in Lyon, Calais, and Como. Each fabric is held, lived with, and assessed for how it moves with a body — not only how it photographs.
A bespoke gown requires twelve fittings across six months. We do not rush this. Each appointment is a ceremony — champagne, candlelight, and the quiet satisfaction of perfection earned, not delivered.
Duchess Satin — Cathedral Train
Silk Crepe — Minimalist
French Tulle — Hand-Beaded
Our atelier occupies a 19th-century hôtel particulier in the 16th arrondissement of Paris. Seventeen artisans work in its north-facing studios, each a specialist in a single discipline of haute couture construction.
Hand-Needle Embroidery
Each floral motif or lace appliqué is positioned by hand. We use no machine embroidery for finished gowns.
Silk Draping on the Form
Fabric is draped on your personal form — created from your exact measurements at the first consultation.
Archive Preservation
A documented archive of your gown is kept permanently — patterns, fabric swatches, and photographs included.
Each gown unfolds across a deliberate, unhurried sequence designed to produce something entirely irreplaceable.
Your story, your vision, your silhouette — shared over two private hours.
Three original drawings, rendered by hand in watercolour.
A test garment in muslin, refining silhouette before any luxury fabric is cut.
Exclusive silks and laces chosen from Lyon, Calais, and Como mills.
Six months of private appointments, each a step toward perfection.
Delivered in hand-stitched silk preservation bags with a written certificate of provenance.
Founded in 1994 by Isabelle Morel, a graduate of the École de la Chambre Syndicale de la Couture Parisienne, ALBA began as a single workroom and a single conviction: that the most important dress a woman wears deserves to be created with the same care as a museum-quality garment.
Isabelle trained under the late Claude Bertrand at Givenchy Haute Couture before establishing the atelier at Rue de Passy. Today her daughter, Camille Morel, leads the creative direction while Isabelle oversees the petites mains — the seventeen hands at work on each commission.
"The gown must disappear into the woman. When she enters the room, she should be seen — not the dress."
— Isabelle Morel, Founder
We accept a limited number of commissions each year. Begin your consultation now to secure your atelier appointment.